If you’re thinking about adopting this process, follow the steps below: Three ways to manage email signatures in Outlook Ask employees to do it manuallyĪ low-cost option is to rely on each employee to create their own email signature manually. Maximizing marketing and sales opportunities: Email has the potential to be a powerful marketing channel if you leverage branded campaign banners and targeted, tailored signature banners.Guaranteeing legal compliance: Including necessary disclaimers or privacy statements mitigates risk by ensuring legal compliance.Maintaining data accuracy: Always presenting up-to-date employee information helps boost credibility and professionalism.Ensuring brand consistency: A cohesive visual identity across all employees’ Outlook signatures strengthens brand recognition and messaging.Strengthening your brand image: Well-crafted, professional email signatures reflect your company values and reinforce your brand reliability.Not only should your email signatures be on-brand and consistent, but they also must remain data and legally compliant to stay aligned with industry regulations and standards, particularly if you’re in the financial services sector.īut what is the easiest, most impactful way to manage company-wide email signatures in Outlook?Ĭhloe Stevens, Content Marketing Manager at UpSlide will walk you through how to manage company email signatures in Office 365.ģ What’s the verdict? The benefits of effectively managing email signatures in Outlook
However, despite being the most frequent form of communication (with the average employee sending approximately 40 emails per day), the need to present a strong brand identity over email is often overlooked.Īn email signature is a critical part of your business’s corporate identity it captures your brand values, and if you get it right, can strengthen credibility with your prospects and clients. In today’s digital world, successful businesses must effectively and consistently present their brand identity across multiple platforms, including their website, sales collateral and social media.